Bhai Dooj, also known as Bhai Phonta, is a heartwarming celebration of the unique bond shared between brothers and sisters. Set to unfold on November 14-15, 2023, this festival is a beautiful testament to the expression of love and the exchange of heartfelt blessings.
Significance and Date:
The cultural richness of Bhai Dooj lies in its observance on the second day of the Shukla Paksha in the Hindu month of Kartik. According to the Drik Panchang, the festivities for this year are scheduled to commence on November 14 and extend joyously through November 15.
Muhurat Details:
Delving into the auspicious moments, the Aparahna Time for Bhai Dooj spans from 01:10 PM to 03:19 PM on November 14. The Dwitiya Tithi kicks off at 02:36 PM on November 14 and gracefully concludes at 01:47 PM on November 15.
Rituals and Celebrations:

The traditional customs bring forth a rich tapestry of rituals where sisters craft a symbolic seat for their brothers using rice flour. The pivotal moment unfolds with the application of the sacred ‘tika’ or ’tilak,’ a concoction of vermillion, yoghurt, and rice, adorning the foreheads of brothers. This is accompanied by a soulful aarti, featuring a vibrant thali adorned with sweets, roli, and coconut.
Post-rituals, the joyous exchange of gifts ensues, a poignant gesture symbolizing deep affection and appreciation. Known by various names such as ‘Bhai Phonta,’ ‘Bhai Tika,’ ‘Bhau Beej,’ and ‘Yamadvitiya,’ the festival resonates with diverse cultural significance.
In Maharashtra, the celebration takes on the moniker ‘Bhav Bij,’ where brothers sit on the floor, and sisters draw a square, engaging in a customary ritual of sharing a bitter fruit named “Karith.”
Calendar Highlights:
This year’s calendar aligns the New Moon or Amavasya on November 13, followed by the observance of Govardhan Pooja and Gujarati New Year on November 14.
Gift Ideas to Impress Your Sister:
Elevating the festive spirit, consider these five thoughtful gift ideas to delight your sister:
1. Accessory Organiser: A practical and spacious organizer to keep her belongings in order.
2. Sling Bag: A versatile accessory adding style to both ethnic and western outfits.
3. Silver Jewellery: Elegant and affordable, offering a variety of designs to cherish.
4. Customised Gifts: Personalized touches like framed pictures, doodles, or wooden dolls for sentimental value.
Bhai Dooj is not just a festival; it’s a celebration of an enduring bond that makes the sibling relationship truly special. May this day be a harmonious blend of love, blessings, and joy for brothers and sisters everywhere.
Happy Bhai Dooj!



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